Digital Marketing Internship in Healthcare
MassGeneral Hospital for Children seeks interns who wish to expand their knowledge of digital marketing in a large, complex healthcare organization.
Qualifications: Excellent writing skills; we'll teach you the rest, but we are looking for top-notch writers.
Academic majors: English, journalism, communications, marketing, advertising, and related majors
Commitment: We do not require a minimum number of hours per week and work may be done remotely. However, because our hope is that interns will be able to complete at least one meaningful project, and because it takes a while to get things done in a large healthcare organization, we ask for a minimum six-month commitment. Some interns have been with the hospital for a year or longer, varying their weekly hours to meet project goals as well as to accommodate school and other demands on their time. We’re not so much concerned with the number of hours you log in a cubicle—we are interested in skill development and we want you to be able to say something meaningful on your resume when the internship is completed.
Practicum: Help prospective patients find the services they need by updating and optimizing existing web pages on www.massgeneralforchildren.org and writing new pages. Get clinical services, research labs, and doctors ranked in Google and other search engines. You will do keyword research and competitive analysis (we'll teach you how) to help discover what content to create, then present your findings to doctors and administrators, write and produce new web pages, and report on the results.
Reading assignments:
- The Art of SEO, 3rd edition: "Keyword Research," pages 155-221; "Understanding Content Marketing Basics," pages 409-428
- Other as assigned
Learning outcomes:
- Demonstrate and apply keyword research and competitive analysis skills.
- Demonstrate SEO copywriting skills.
- Demonstrate web analytics skills.
- Apply professional communication and teamwork skills in working with professional clients, including hospital leaders and marketing professionals.
- Apply existing style guidelines and brand standards to a project.
- Demonstrate and apply basic HTML/CSS skills.
- Apply professional communication and teamwork skills in working with clients.
- Apply existing design guidelines, brand standards, and standardized code to a project.
How to apply: Please send resume and cover letter to Dave Ekrem, Manager, Digital Strategy and Web Development, MassGeneral Hospital for Children at dekrem@partners.org.
About Us: With more than 300 physicians, 50 medical specialties, 15 surgical services, and compassionate preventive and primary care, MassGeneral Hospital for Children (MGHfC) is an invaluable resource for the healthcare needs of infants, children and adolescents. We have the expertise and experience—as well as the state-of-the-art facilities and technologies—to provide exceptional care for our patients. Our patients have complete access to the resources of the world-renowned Massachusetts General Hospital, including innovative research and treatments. As our patients grow, they also benefit from the smooth transition of care between pediatric and adult services at Mass General.